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Custom Flooring Installation

Serving Southeastern Wisconsin

One-Stop Shop for All Hardwood Flooring Needs

No Subcontractors 

Install, Sand, Stain, and Finish

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Custom Hardwood and Specialty Flooring Installation in Southeastern Wisconsin

Your home is unique, your floors should be too. At Wicks Wood Floors, Inc, we specialize in custom hardwood and specialty flooring installations that go beyond the ordinary. From patterned hardwood layouts to high-performance surfaces for activity rooms, our team combines creativity, precision, and over 30 years of experience to bring your vision to life.


Contact us today to schedule a consultation and start planning your custom flooring project.


Our Custom Flooring Capabilities

We offer a wide range of custom options designed to match your style and lifestyle needs:


  • Patterned Hardwood Floors: herringbone, chevron, parquet, diagonal, or angled layouts
  • Borders & Inlays: contrasting species, decorative medallions, or custom designs
  • Fishscale Hardwood Designs: eye-catching, curved installations for a truly one-of-a-kind look
  • Custom Stains & Finishes: choose the perfect color and sheen to suit your home
  • Mixed Materials: blend multiple wood species, widths, or textures for a unique result
  • Stairs & Transitions: seamless flooring integration with staircases and adjoining rooms


And beyond hardwood, we also install specialty flooring for performance spaces:


  • Rubber Flooring for Home Gyms: durable, shock-absorbing, and easy to maintain
  • Custom Basketball & Activity Rooms: flooring designed for play, practice, and recreation
  • Multi-Purpose Surfaces: safe, resilient flooring for family activity rooms or studios


The Custom Flooring Process

We make your project seamless from start to finish:


  • Consultation & Design: discuss your goals, style, and functional needs
  • Material Selection: explore hardwoods, specialty woods, rubber, or sport flooring options
  • Layout Planning: finalize patterns, borders, or unique designs
  • Professional Installation: completed by our in-house team (no subcontractors)
  • Finishing Touches: sanding, staining, or sealing (if applicable) for a polished result


Why Choose Wicks Wood Floors for Custom Installations?

  • Over 30 years of hardwood & specialty flooring experience
  • Owner-led consultations and project oversight
  • No subcontractors: work performed by our skilled team
  • Proven expertise in both traditional hardwood and specialty flooring projects
  • Free, detailed estimates and honest design guidance


Bring Your Vision to Life

Whether you’re dreaming of a herringbone oak dining room, a fishscale statement entryway, or a home gym with durable rubber flooring, Wicks Wood Floors can make it happen. Contact us today for a free consultation and estimate. We proudly serve Waukesha, Oconomowoc, Delafield, Pewaukee, Hartland, and surrounding Lake Country communities.

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  • What types of wood are available for custom wood flooring?

    At Wicks Wood Floors, we offer a variety of wood types including oak, maple, walnut, and exotic hardwoods to suit your preferences and style.

  • How long does it take to install custom wood flooring?

    Installation time varies depending on the size of the area, but typically takes 3-5 days for an average-sized room.

  • Can custom wood flooring be installed over existing floors?

    In many cases, yes. We'll assess your current flooring to determine if custom wood can be installed directly over it or if preparation is needed.

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We offer a wide selection of premium wood flooring options. Find the perfect match for your home or business, all in one place.

Contact Us Today!

(262) 588-5029
Round dining table with four chairs on a patterned rug, near a staircase with natural light.
Wooden floor with a scalloped pattern, brown tones, and light reflections.